Cruise Line Product Differentiation Practice: A Cluster Analysis Approach
نویسندگان
چکیده
منابع مشابه
Software Process Improvement and Product Line Practice: CMMI and the Framework for Software Product Line Practice
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Within the next decade, as digital technologies become increasingly pervasive, we might find ourselves living with almost invisible, intelligent interactive systems an Ambient Intelligence that will form part of our everyday existence and ecology. The main challenge at this moment is to guarantee that the new Ambient Intelligence technologies are appropriate, sustainable and meet people's indiv...
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A Product Line Potential Analysis enables us to make a quick decision as to whether the product line approach (PLA) is suitable for a given set of products and target market. The PLA framework offers no support for this as yet. A Product Line Potential Analysis is executed in a half-day workshop. A structured interview based on a questionnaire examines products, software, markets, and customers...
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ژورنال
عنوان ژورنال: International Journal of Business and Management
سال: 2013
ISSN: 1833-8119,1833-3850
DOI: 10.5539/ijbm.v8n13p93